When asked what Slow Food is about, I generally answer something along the lines of "good, clean, and fair food." That tag line has helped me to structure the ensuing conversation and allows me to share why I believe food is the central concern of
our lives that reaches far beyond what's on my plate. But deeper, I'm learning as I evolve into Slow Food that the principles are about food as network. And once you come to understand food as a network, you realize that Slow is an idea that applies to many more disciplines than food.
At its simplest, Slow Food is about the recognition and elevation of co-production. We as consumers need to be connected to the form of production. This step is critical and opens the doors to many other facets of Slow. Because when you peek inside the full production of your food sources you will quickly realize that you aren't happy with some of them: take factory farming, for instance, or chemical-laden packaged goods with a shelf-life of, literally, decades. Other forms of production, you realize, are great: take that kind gentlemen you've been buying from at the farmer's market, for instance, and the great vegetables he always has for sale. So you become a co-producer, by looking behind the curtain, out of a desire to become more connected with your food. Only then do you realize that food has an unbreakable connection with land, and season, and people.
Food as network. Unbreakable interrelationships among consumers and producers. The sustainability of the environment that defines our production. Economics in our backyards. These are all Slow.
It should come as no surprise, then, that Slow Food is branching out beyond food. Now the Italian Mothership is partnering with the design world. I should say that I have been heavily influenced by friends who are graphic designers (you know who you are) in the past, and gained a respectful perspective on the power of design as a result. So for me, Slow+Design, as the initiative is being called, just makes sense. From an interview with Giacomo Majoli, in the leadership of Slow Food International:
Up until a
few years ago, when you smelled or tasted a food or wine product, you
would do that based a sensorial concept of quality: the product had to
be excellent and good to eat.
Good, clean and fair, then, are not principles that should be applied to the plate only, but to life. And that's what happens when you start going Slow: you begin to look at your entire experience more closely, to develop a deeper understanding of the curtains behind our actions, to peek inside, to become fully aware of the interconnectedness of everything we, all of us, do together. And you begin to ask the critical questions: Is it good, truly good? Is it clean, in that it is sustainable? And finally, perhaps most importantly: Is it fair?
The answers to these questions, the value we place on them, is what defines us as a people. So go, have a Slow day, not just any day.
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