We were excited this past weekend to get our barrel composter up and going, but as we also put out our raised garden we wondered how long it would be before we would be able to layer in nice, rich compost with our soil? In the meantime, we may need to feed our plants beyond the compost + manure that was blended with the topsoil. Should we use more store-bought compost? Should we throw our hands up in despair and revert to Miracle Grow? Maybe there's another option. . .
Along comes Terracyle, a company you may have already heard of through Whole Foods or Home Depot. From their website:
TerraCycle produces a potent, all-natural, eco-friendly plant food
that is the first mass-produced product in the world to be packaged in
used plastic soda bottles. To go even further, the entire product is
made out of garbage - from the contents to the packaging. As a result,
TerraCycle Plant Food is the first mass-produced consumer product to
have a negative environmental footprint.
TerraCycle processes organic garbage destined for landfills through
a revolutionary process developed by the company's founders while
students at Princeton University. TerraCycle is able to convert all
this into liquid plant food in only three weeks.
Proven at the Rutgers University EcoComplex to outperform a leading
synthetic plant food in many aspects of plant growth, TerraCycle Plant
Food is more than simply eco-friendly — TerraCycle's products are
environmentally beneficial, from production to application.
Yes, you guessed it: the product is predominantly worm castings, or to be more clear worm poop. And the company has developed their production process in such a way as to be zero footprint compliant. Which means worm castings go into recycled 20oz soda bottles topped with trigger-sprayers that are sourced as end-runs or excess capacity from other manufacturers and finally wrapped in post-consumer recycled plastic labels. Not only no footprint but a negative footprint, since the process actually relies on what otherwise would have likely ended up in a landfill.
I'm feeling better about what I might purchase to support my garden, in the event my own compost is not ready in time to feed my growing vegetables. But there's more.
The company is evangelizing something they call Eco Capitalism, a way to build business, please customers, and drive benefits in the environmental, social, and economic spheres at the same time. From their site:
If scalable, this new model of manufacturing could quickly out
compete all of the models and become the new dominant form of
capitalistic manufacturing. It would combine the benefits of the
classic for profit corporations and the classic not-for-profit
corporations without any of the negatives. Is this utopian view bogus?
Or can this become a reality?
The simple answer is that it can! And it's already happening. Over
the past few years, a number of companies have emerged that have taken
advantage of this approach. And all of these companies have something
in common: they have all embraced the idea of waste.
One of the key principles they expound is that waste is a by-product of our world that can feed production processes without a normal cost of raw materials. That by utilizing waste, whether used soda bottles or worm castings, products can be made at a relatively low cost allowing economic value creation without the need to "cut" social or environmental responsibilities in order to generate a profit. The ideas are profound and, I believe, clear a potentially new path for a more sustainable future.
Now if we can just figure out how to ship the stuff all over the country without burning carbon fuels, we might have something.
(Thanks Sustainable is Good and X.O)
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